When is a stranger, not a stranger? 

When they're a friend.

AirBnb revolutionized the way we think about vacation travel. It was time to take their movement even further, and to create a real community of travelers. 

#AirBnBelong

Our campaign used the AirBnb "Belo" logo as a symbol of the meeting of cultures and people that is the AirBnb community. The #AirBnBelong hashtag was a way for travelers to share their love of the special connections they'd made. 

Team: Marika Bailey (Creative Strategy: Copy), Naushika Pereira (Creative Strategy: Art Direction), Andy Kwan (Strategy)